Marketing Campaign Strategist

You’re a conscientious, collaborative, creative, and—most importantly—curious core member of the ThoughtWorks Global Demand Marketing team who excels at crafting persuasive campaigns that set companies apart. You’re a rockstar builder, manager and executor of digital (and occasionally analog) marketing campaigns. You believe in making a difference and are passionate about the world of technology.  

ThoughtWorks is a leading global software consultancy. For 25+ years we have been pioneering the software development approaches such as Agile and Continuous Delivery , that are behind the most successful digital businesses today.

The Campaign Strategist is a core role within the Global Demand Marketing team that will work with a cross-functional team to create brand awareness and drive demand generation with our strategic clients and prospects through content-driven marketing campaigns.

What You’ll Do

• Be a key partner to our Global Head of Demand Marketing, helping them envision, build and implement global marketing campaigns that deliver on ThoughtWorks core value message
• Develop and execute content driven digital marketing campaigns that can be leveraged by regional account teams to help retain and expand existing relationships as well as generate a pipeline of prospect leads
• Program manage our largest, global, marketing campaign, ParadigmShift, an annual executive conference host by ThoughtWorks
• Partner with the global team in managing key activities towards program launch date
• Manage executive client invitations, communication, and coordination with global leadership
• Be a key member of the conference execution team
• Collaborate with ThoughtWorks digital marketing team to:
• Bring our executive brand to life across multiple channels including thoughtworks.com, social accounts, paid media, and search (including ‘always on’ campaigns)
• Simplify and scale the ability of demand marketers and demand teams to adopt global campaigns within local markets via light process, automation, and personalisation
• Report on the effectiveness of campaigns and investments
• Provide campaign support to the regional Heads of Marketing and their demand marketing teams  

Your Attributes:

• You are highly organized, detail-oriented and comfortable working in a fast-paced and highly collaborative environment
• You are results driven, resilient, and possess a positive “get-it-done” attitude
• You are enthusiastic and self-directed, with the ability to execute.
• You thrive in an unstructured environment; you are flexible, enjoy a challenge and readily embrace and accept change
• You are fascinated by the rapid shifts in marketing and marketing technology and stay current with recent trends.
• You are able to deftly juggle multiple balls, organize, prioritise, and above all, believe in yourself.   How else will all this be possible?

Your Experience:

• Minimum of 3 years experience creating and executing marketing campaigns with a strong focus on digital
• Experience with analytics tools for campaign tracking and reporting
• B2B marketing experience
• Experience targeting a business and tech executive audience
• Work, passion, or insights in the technology / digital industry

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