Innovating with Continuous Design

REA (Real Estate Australia) Group is a market-leading online advertising business. They have 13 sites globally, all ranking first in their respective markets. They use continuous innovation and great user experience to achieve their growth goals.

ThoughtWorks helped REA to introduce a Continuous Design approach to reduce concept to market time.

We work closely with our delivery centre in Thoughtworks China to produce software with a great user experience through continual collaboration and timely feedback.
Richard Durnall, Head of IT Delivery

We facilitated multi-disciplinary teams on product envisioning, planning and high-level design. Following a six week pilot we helped kick off several new and innovative products using Continuous Design and helped REA set up a new internal design group.

The full case study contains more information on Continuous Design, the REA story and business benefits.

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