Pioneers of cycling - Bums On The Saddle (BOTS) is a Bangalore-based company retailing bicycles and cycling-related equipment and accessories. They have established themselves as a sustainable business, and are actively involved in the cycling scene across the country. For the past three years they have been operating a physical-only retail space.
While cycling in India hasn’t yet reached a tipping point, the number of cyclists has been steadily increasing. Over the years, BOTS has been receiving requests by telephone to service people who are not local to Bangalore.
In order to extend their reach and continue to build and grow the cycling community, BOTS wanted to provide their non-local customers an online store that would meet their cycling needs in the same way the physical store does for local customers.
To achieve this goal, they reached out to ThoughtWorks to help them build a website that would suit their customers, be easy to maintain - and look great.