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ENGAGING CHINESE CONSUMERS
ENGAGING CHINESE CONSUMERS

ENGAGING CHINESE CONSUMERS


A ThoughtWorks Ventures Program


The ThoughtWorks Access-China Program is designed for Western brands that want to reach and engage Chinese consumers.

The rise of China in the global economy can’t be disputed. In many categories, Chinese consumers are already the largest spenders. Growing wealth means changing consumption habits (and lots of opportunities!) Want a piece of the action? Talk to us to learn how your brand can thrive in China.

Client Spotlight

We help some of the world’s leading brands navigate China’s complex technical and digital innovation ecosystem. See how we helped Myer, a leading Australian department store, attract Chinese tourists with a 12 week ‘Discover China’ pilot.

Convert Engagement to Revenue. Fast.

Starting to explore opportunities in China? Or maybe you already have a presence. We’ve designed three engagement options to help you wherever you are in the journey:

DISCOVER CHINA


In just 12 weeks, launch a Minimum Viable Product and realise the potential prior to making a large, upfront investment.

ENABLE CHINA


In just 3-6 months, deliver a unique product in China, that brings revenue and enhances loyalty.

SCALE CHINA


Leverage the innovative platform that you’ve built in China, and integrate it into your core tech ecosystem.

REA Group launches myfun.com in China together with ThoughtWorks
REA Group launches myfun.com in China together with ThoughtWorks

Trusted Partnerships

As Britain’s economic relations with China take on increasing importance, so too does CBBC’s role in helping British companies in China.

A new business-led initiative aimed at increasing Greater Manchester’s commercial connectivity with China.

Access China. Now.

Impress your customers with strategies that go beyond a generic WeChat account. Get in touch today to learn more about the Access China Program and the three engagement options.