Field Marketing Manager

ThoughtWorks Studios is the software collaboration and development tools division of global IT services firm ThoughtWorks. We are looking for a world-class Field Marketing professional to help us in the next phase of our growth.

As US Field Marketing Manager, you will drive demand generation and territory development to achieve our aggressive growth plans. You should possess a wide range of high-tech marketing and communications skills with a particular flair for lead management, marketing automation, online marketing and partner marketing.

Responsibilities

• Work with the US sales organization (inside and field) to develop and execute regional marketing plans that align with corporate strategy and support sales objectives.
• Execute end-user webinars (weekly) and third party live events (monthly).
• Plan and execute Technical Workshops, User Groups & Road shows for our IT services and products division (online and offline).
• Identify grass-roots local meets and promote our products.
• Initiate and execute a Vertical Marketing practice.
• Become knowledgeable about the competitive landscape and competitor go-to-market practices. Recommend strategies based on competitive intelligence.
• Evaluate measure and report on all marketing campaign effectiveness and ROI.
   

Requirements

• 4+ years of work experience with a proven track record in marketing programs and/or field and channel marketing in the Enterprise software industry. Experience in Agile software or software development tools industry would be a big plus.
• Proven track record in developing and executing online and offline events and integrated marketing campaigns with focus on high quality lead generation.
• A talent for guerilla marketing, and the ability to make a small budget go a long way.
• Excellent working knowledge of marketing automation tools like CRM.
• Willing to travel up to 30% of the time.
• BS/BA in marketing or related field.

Additional Information
Corporate: www.thoughtworks.com
ThoughtWorks Studios: www.thoughtworks.com/studios
ThoughtWorks Blogs: http://blogs.thoughtworks.com/
ThoughtWorks Open Source: http://opensource.thoughtworks.com/
Our Chief Scientist, Martin Fowler: www.martinfowler.com

We want to hear from you! ThoughtWorks values aptitude, attitude, and integrity. If you thrive on challenge, unlimited possibilities, and unparalleled learning, apply online now.

Print this page