ThoughtWorks' Presence at the Omni-Channel Marketing Conference

Visit the ThoughtWorks booth to learn how global retailers Accelerate Retail Agility.

Can you really afford spending 6-12 months introducing new systems, planning large rollouts and taking 6 months to introduce small changes to existing websites? Consumer sophistication and ease of use of technology has meant that Retailers can no longer exist in long ‘release cycles’ and that an era and need for continuous design and continuous delivery is upon us. Time is of the essence, if we cannot deliver to the high expectations of the consumer, and fast, someone else will.

Retail agility is the ability to take advantage of new markets, channels, products and customer segments at a speed that keeps up with fast-changing consumer habits and technology.

About the Omni-Channel Marketing conference

The conference will address how to create an integrated and seamless experience to the consumer through Omni-channel marketing strategies.
Join ThoughtWorks’ Head of Client Relations Asia Pacific, Keith Dodds, for his exciting presentation “Accelerate Retail Agility”.
You will learn:

• What is Retail Agility?
• Learn how global retailers achieved true retail agility through a combination of continuous design and continuous delivery
• Build a repeatable framework for innovation