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“There is nothing so useless as doing efficiently, that which should not be done at all” - Peter Drucker
What matters to your customer’s when they do business with you? Do you know? Do you care?
Too often, technology is employed in organisations to automate non-customer value producing processes…which is a waste of time, money and effort. The systems approach to IT and change is to understand our customers’ touch points with our business, optimise that experience and use technology as an enabler for improvement. This results in more value from IT and at much lower costs.
David Joyce is a Systems Thinker and Agile practitioner with 20 years software development experience of which 12 years is technical team management and coaching experience.
In recent years, David has led both onshore and offshore teams and successfully led an internet video startup from inception to launch. More recently David has coached teams on Lean, Kanban and Systems Thinking at BBC Worldwide in the UK.
David is a Principal Consultant at ThoughtWorks and recently received the Lean SSC Brickell Key award for outstanding achievement and leadership.