AWS and Thoughtworks: Digital Innovation

To gain competitive advantage in today’s market, innovation must be at the core of the business. True innovation is not just having a good idea— true innovation is realizing double digit revenue growth, resulting from a good idea. Digital innovation involves mastering technology to enable improved business models, team efficiency, and enhanced customer experience, among others.

Thoughtworks and AWS combine to accelerate your great ideas through short bursts of innovation that integrate the best of AWS’ Innovation Mechanisms through ‘Working Backwards’ with Thoughtworks’ Integrated Design and ‘Thin Slice’ approach to deliver value early in thin slices.

Today, only by creating extraordinary and dynamic digital customer experiences can organizations drive brand equity and revenue growth. Thoughtworks and AWS enable customer-obsessed Digital Innovation that aligns product thinking with cloud platform expertise and digital execution to deliver holistic customer experiences that are different by design.

Innovation is top of mind for our customers—potentially now more than ever. According to BCG, nearly 75 percent of CEOs said innovation was one of their top three priorities in 2021, up 10 percent from 2020. Organizations need to have the leadership will to invent and reinvent. The successful leaders we’ve worked with have embraced that idea as the first step in their innovation journey.

This Guide by Thoughtworks in collaboration with Amazon Web Services outlines the insights from innovation leaders in building a successful growth engine and summarizes their shared learnings, and insights that will be helpful to you as you embark on your own innovation journey.