Experience Design consulting

For almost two decades, we have helped clients deliver innovative, functional products using uncommon but common-sense techniques that elevate human factors – collaboration, interaction, doing over documentation – to the same importance as the technology. We help clients deliver even more – by creating compelling customer experiences.

Superior design is recognized and valued by customers. Products that excel in usability, mobility, enjoyment and personalization, in addition to functions and features, carry a high premium against competitors. By creating compelling experiences, market leaders make their products stand out in a cluttered landscape in industries as diverse as Banking and Retail, while improving margins.

Where we come in

ThoughtWorks Experience Design (XD) consultants bring experience in all facets of XD management. From research – all the techniques for understanding and/or forecasting the customer and market – through ideation, prototyping and evaluation of results, to delivering complex interactive digital experiences, we can help when you need to:

• Measure customer experience of an existing product or service, including identifying gaps, creating and testing solutions
• Improve an existing product or service that you know needs attention
• Design great products that customers can not only use but like to use
• Keep a product fresh and updated after release
• Identify entirely new market opportunities.
  

We can help you bring measurable benefits to your products no matter what the stage of their lifecycle. Our consultants help you:

Envision – We research and analyze today’s and tomorrow’s customer needs taking into account the pace of technology change and the competitive landscape. Through collaborative ideation and design processes, we weed through to find the gems that present significant profit opportunities. Creating a vision is also of value in problem-solving gaps and issues with customer experience for existing products.

Deliver – Ready to go? User experience sometimes falls by the wayside in the pressure cooker of a product build. We embed experts in Experience Design in ThoughtWorks’ Agile delivery teams, with skills to match the project’s unique needs.

Evolve – Users now expect to be wowed by every upgrade or release, so be sure that Experience Design plays a role in your product evolution. We gather hard-data customer usage and satisfaction measurement, and help you interpret the results to make sure your product doesn’t become stale.

Rapid proposition development – A working prototype is sometimes the best way to see if an idea will work. This could be a distant future concept, or a big change to an existing product line. Our prototypes show the idea or change live, so you’re not forced into a high-stakes commitment based on a theory.

Bridge the creative / software divide

Just as we do software development differently, we do Experience Design differently. We include software experts in the creative process – bringing a perspective of the latest and best capabilities and grounding the ideas in terms of feasibility and timeframe. Without this, even with the best understanding of the customer and product, ideation can be money down the drain if the outcome cannot feasibly become reality. An iterative “test and learn” approach incorporates methods like fast prototypes and live testing to allow clients to evaluate options and competing hypotheses – in a setting far more powerful than paper or slideware alone. And when ready to commit to development, you don’t have to throw a design binder over the wall to the developers and pray they understand.

Download the brochure

• US version
• UK / AUS version

The bottom-line

Our experts come with real-world experience in a plethora of XD practices, and a grounding in Agile methods that can be highly beneficial to your bottom-line. Contact your local ThoughtWorks team to find out more.