Moving the news in the digital era - magnificently
Guardian News and Media (GNM) is at the forefront of the digital revolution. Its award winning network guardian.co.uk is the most popular news website in the UK. The company recognized that growing demands from users, advertisers and editorial staff were beginning to strain the capability of its technology. Partnering with ThoughtWorks, The Guardian developed a new platform, taking advantage of innovative technology and adopting new ways of working as part of the process.
The new site was launched in phases, beginning just eight months after the start, and migrating millions of articles in the process. Page views per visitor have increased ten-fold, as both readers and advertisers benefit from a radically new architecture – a true digital content platform rather than just a website.
This major multi-year program was completed on time and within budget, flexibly accommodating in-flight changes in business needs along the way. It is enabling The Guardian to pursue innovations it couldn’t with the prior platform, layering on community-building features and monetizing its large archive of news articles. The new platform, and adoption of Agile, enables The Guardian to sustain its market leading position, and an opportunity to globalize the brand.