Making mobile business, economic and social data accessible
The number of active SIM cards has now reached 6.4 billion and the developing world accounts for over 70% of those connections. This pervasiveness gives mobile phone technology a unique potential to drive economic, environmental and social change, but a lack of publicly available data and analysis to support business decision-making and to measure impact could slow the pace of investment.
MDI, created by the Development Fund of the GSMA in a partnership with ThoughtWorks’ Social Impact Program , is a new public domain database of mobile-related business, economic and social data with presentation and analytic capabilities, and a user interface that makes the information truly accessible.
A distributed team of ThoughtWorks developers, analysts and user experience designers in Bangalore and London worked with the MDI product owners, using a continuous design and delivery development approach. In six months they had a Beta site in production and several hundred industry users gave feedback and participated in usability testing to refine and enhance the site. The full public unveiling came three months later, to industry acclaim.
“Not only within the GSMA but also from the industry, people are telling us that it’s the information they need, that they can get to it really easily, with a great user interface that ThoughtWorks built for us.” – David Taverner, MDI Director.
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