I’ve written a couple of posts over the last few months about my experiences with A/B testing and one conversation we often used to have was around user experience vs conversion rate.
Once you start running an A/B test it encourages you to focus more on the conversion rate of users in different parts of the flow and your inclination is to make changes that increase that conversion rate.
Another one of our drivers is to provide the best user experience that we can to our customers and since sometimes this means that the best thing for…



